Around the Net
Sprint, Time Inc. Make Mobile Content, Ad Alliance Deal
- Smart Money, Tuesday, May 7, 2013 4:08 PM
Sprint Nextel and Time Inc., Time Warner's publishing division, are partnering up so the publisher "will deliver its branded content within a customizable section of SprintZone on select Sprint devices," writes Melodie Warner. "Time Inc. also said it and Sprint will collaborate on mobile advertising, including accessing each other's premium mobile properties and audiences to extend the reach of client ad campaigns." Terms of the deal were not disclosed.
