This shouldn't be too hard to figure out. The most successful cross-screen experiences thus far have been personalized. But precious few companies are learning from what is obvious. Personal means … Read the whole story
Outsourcing some of its editorial video production, About.com on Wednesday is expected to announce a partnership with mobile-focused video news network Newsy. Newsy will … Read the whole story
The next generation of mobile users is significantly broadening the parameters of socially acceptable phone use. We have also learned that under-18s are changing … Read the whole story
Chitika on Tuesday announced a multiyear extension of its partnership with Yahoo, under which it syndicates Yahoo's search listings across its ad network of … Read the whole story
Samsung's hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It's called Easy Mode and when you … Read the whole story
For early online marketer 1-800-Flowers.com, its search ads on Google are still the core of its digital advertising efforts. But the retailer is allocating … Read the whole story
Web video presents a huge opportunity for brands, but it has its share of challenges, particularly in ensuring quality content and unimpeded delivery. When … Read the whole story
TV Guide has released an updated version of its app for Android that adds a number of features already available through its iOS app … Read the whole story
The next generation of search not only makes it easier for consumers to find brand information, but for brands to connect with consumers. Consumers … Read the whole story
It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story
The Internet has naturally created an environment that finds room for every taste, a Blockbuster store where the shelves are all fully stocked. As … Read the whole story
Chute, a social photo aggregation service, just closed a $7 million Series A equity round led by Foundry Group, along with existing investors Freestyle … Read the whole story
Too often, we view direct marketing and brand marketing as entirely separate practices with their own measurement models. Direct marketers can learn a lot … Read the whole story
A cross-industry study of Web data collection activity reveals the "significant" extent that data is mined or used by companies other than site owners, … Read the whole story