by Steve Smith
Old habits of coupon-clipping die hard, but Millennial moms are among the first to embrace mobile devices for everything from deal-hunting to list-making to … Read the whole story
COMMENTARY
by TJ Person
The future of mobile advertising has everything to do with context, location and extreme personalization. Marketers have the ability to target, engage and offer … Read the whole story
by Karlene Lukovitz
Haagen-Dazs has launched a "Concerto Timer" app that entertains brand fans while they wait for the two minutes needed to let their Haagen-Dazs ice … Read the whole story
COMMENTARY
by Joseph DeLuca
From innovative native ad formats to incentivized downloads, mobile gaming has spawned a number of models that should inspire publishers and marketers outside of … Read the whole story
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by Joe Mandese
An influential Wall Street analyst blasted coverage of two developments this week suggesting that Facebook's new video advertising offering rivals the reach and market … Read the whole story
COMMENTARY
by Ed Martin
Almost 40 years after the summer of "Jaws," shark-mania is once again permeating popular culture thanks to the low-budget, high-impact Syfy movie "Sharknado." Fueled … Read the whole story
by Gavin O'Malley
From day to day, how much content can consumers handle? There must be a limit, but as new research shows, multichannel multitasking is pushing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has introduced a responsive design AdSense unit aimed at running on sites that automatically adapt to different screen sizes. It's a technique that … Read the whole story
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by Laurie Sullivan
Many marketers already know that flaws exist in ad measurement attribution models, but a recent study from Kenshoo identifies up to 30% more value … Read the whole story
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by Thom Forbes
Google yesterday took the wraps off the Moto X, a smartphone that is intended to answer a question on the minds of a lot … Read the whole story
by Laurie Sullivan
YouTube plans to open YouTube Space NY, giving creators a place to make content. The space in the Chelsea Marketplace district, scheduled to open … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The serious money in mobile payments is mostly behind the scenes and mobile wallets may not be far behind. Sure, there are the transactions … Read the whole story
by Tyler Loechner
Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will allow advertisers … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
State legislators in Louisiana have expanded the ban on texting while driving to include accessing social media behind the wheel. The law, signed by … Read the whole story
by Aaron Baar
"The carriers are getting more proactive, driving customers to that experience," J.D. Power & Associates tells Marketing Daily. "The technology [the carriers] have been … Read the whole story