MoBlog
by Steve Smith, Staff Writer
At yesterday's Mobile Summit the man behind GE's brilliant 6SecondScience Vine videos said that one of the valuable brand qualities conveyed by experimental programs like these is mastery of a … Read the whole story
by Laurie Sullivan
Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Mobile is not a device. It's not a channel. It's not a strategy. It's a given. Gone are the days of thinking about mobile … Read the whole story
-
by Mark Walsh
With Microsoft announcing plans Monday to shut down its Tag technology by 2015, it cast further skepticism around the future of QR codes and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Recent tablet game titles suggest that devices will pose a serious challenge to the attractiveness of the next generation of pricey consoles from Microsoft … Read the whole story
by Laurie Sullivan
Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile shoppers continue to shop everywhere and all the time. In a presentation on the everywhere shopper at the MediaPost Mobile Insider Summit yesterday, … Read the whole story
-
by Joe Mandese
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Boy, they're not getting any smarter out there, are they? In the latest instance of what can only be termed criminal idiocy on social … Read the whole story
by Tanya Gazdik
IHG's Holiday Inn brand is launching a multimillion campaign with the theme "Change Your View." TV combines the Holiday Inn brand's heritage with its … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the PQ Media Global Consumer Usage of Digital Media Forecast 2013-17, consumer digital media usage worldwide is on pace to grow 11.8% … Read the whole story
by Erik Sass
Consumers are interacting with digital magazine content across multiple channels -- including smartphones, tablets, and desktops as well as print -- but they aren't … Read the whole story
by Mark Walsh
With its dramatic shift to a mobile-first focus, Facebook has emphasized the value it places on helping developers use its third-party platform to build … Read the whole story