Consumers are interacting with digital magazine content across multiple channels -- including smartphones, tablets, and desktops, as well as print -- but they aren’t always able to access this
content when and where they want to. To make cross-channel access more convenient, Condé Nast has partnered with Amazon.com to create a new “All Access” subscription model, which
offers consumers multiple options to control their subs.
In the “All Access” service, consumers can use their Amazon account for “one-click” purchase and
renewal of print and digital magazine subs through a number of platforms -- including the Condé Nast Web site, as well as mobile, direct mail and other marketing channels.
also access magazine content on a number of devices, including Kindle Fire, iPad, Android tablets and phones.
Crucially, Amazon is providing Condé with the same kinds of
consumer information the company would get from a direct subscription -- avoiding an issue which previously delayed an agreement between magazine publishers and Apple during negotiations about a
digital subscription model for the iPad.
The first wave of Condé pubs available through “All Access” subscriptions includes Vogue, Glamour, Bon Appétit,
Lucky, Golf Digest, Vanity Fair
More Condé titles will be added later in the year. To promote “All Access” the companies are offering special introductory
deals, with six-month subs available for $6.
This is just the latest in a series of digital plays from Condé Nast, which has also been pushing digital video content with new
video sites for various publications, including GQ, Teen Vogue, Vanity Fair, Glamour