A new ad platform from Amobee uses 3D rendering that approaches console game quality. Cool. but we still need to find better ways to get the consumer into the brand … Read the whole story
While the rise of second-screen viewing has created new advertising opportunities for marketers, it has also raised concerns about the impact on viewing of … Read the whole story
In some respects Apple's iOS 7 introduces a range of great new opportunities for marketers both on the phone and in its interactions with … Read the whole story
"Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Guest & Digital. "We are very focused on trends across platforms." He said … Read the whole story
In a report outlining the impact of Millennial Media's MMX mobile advertising exchange, Wall Street analyst Brian Wieser warned investors to curb their enthusiasm. … Read the whole story
In its latest effort to link advertising on Facebook with offline sales, the social networking giant has introduced a new service that analyzes users' … Read the whole story
Mobile wallets are starting to become more like wallets. For the longest time, the idea of a mobile wallet was either linked to or … Read the whole story
Yahoo on Wednesday unveiled the latest update of its flagship app for the iPhone in connection with the release of iOS 7. The redesign … Read the whole story
Random iPhone App of the week: Like to solve mysteries or communicate with people anonymously? Check out Backdoor, a free app that allows users … Read the whole story
Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the … Read the whole story
Dish Network's commercial skipping of its Hopper set-top-box device got another legal win on Wednesday -- this time from a U.S. District Court in … Read the whole story
The minimalist approach is the core of what many assess to be a brilliant, groundbreaking example of content marketing. The point is to create … Read the whole story
Supporting its aggressive content strategy, Hulu has scored a multi-year distribution deal with BBC Worldwide North America. Per the expanded partnership, Hulu is hoping … Read the whole story