Darth sends some iron-fisted "love" to the storm troops in Disney's first Instagram in advance of the next Star Wars trilogy. Hey -- if mobile media can humanize even Darth, … Read the whole story
Following strong performance from mobile devices in generating online sales on thanksgiving and Black Friday, Adobe reports similar hockey-stick growth for m-commerce on Cyber … Read the whole story
Apple's iBeacon is poised to make the retail experience more personalized for shoppers and more lucrative for retailers. Read the whole story
Global mobile ad marketplace Adfonic has released its Q3 2013 Global AdMetrics Report. In it, the company notes that "premium" mobile inventory available for … Read the whole story
National retailers generally do not consider small businesses to be major competitors -- but they should. A Deluxe survey revealed that 95% of consumers … Read the whole story
Reports on holiday shopping over the Thanksgiving weekend show mobile grabbing a bigger share of retail spending than during the same time a year … Read the whole story
Social media popularity invites our attention and derision all at once. We are uneasy with this shift in authority that both social media and … Read the whole story
Apple has acquired a social media analytics firm that claims to have indexed all of Twitter's content since 2006. No one has a clear … Read the whole story
Two years ago, Sen. Chuck Schumer asked the Federal Trade Commission to address privacy issues posed by retailers' ability to track consumers through their … Read the whole story
The San Diego-based Shareholders Foundation Inc. said today that a lawsuit has been filed against Tremor Video alleging that Tremor knew at the time … Read the whole story
What a difference a year makes, at least in the world of mobile commerce. The Thanksgiving timeframe mobile shopping stats have been flooding in … Read the whole story
Tumblr on Monday introduced a new ad unit that will allow marketers to run messages in the section showing what's trending on its mobile … Read the whole story
It is no secret Major League Baseball has what many are calling an "age problem." I call it a new-age problem. Its fan base … Read the whole story
The biggest surge came from mobile sales, which reached 25.8% of total online transactions for Thanksgiving and 21.8% for Black Friday. The company also … Read the whole story
The online video biz is firmly planted in mobile; that's where the users are headed. But video consumers of the YouTube variety are also … Read the whole story
Having the ability to reach the same consumer across various platforms has become an increasingly sought-after tactic among marketers. Location-focused mobile ad network Verve … Read the whole story
MetroPCS has teamed up with boutique agency Spike DDB again to promote its annual scholarship program for New York City area high-school students. Running … Read the whole story
Sweet on Twitter, the entertainment business continues to test the network as a tool for marketing, measurement and even script adaptations. Blurring the lines … Read the whole story