by Gavin O'Malley
With tech giants like Google and Amazon nipping at their Christian Louboutin high heels, fashion brands need to step up their technology game. Yet … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Do mobile ads actually work best when they involve high-involvement products that are highly useful? Three academic researchers hypothesize that mobile banners don't inform … Read the whole story
by Wendy Davis
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More mobile technology is going to be on the table. Actually, on about 100,000 tables at the world's largest casual dining chain of restaurants. … Read the whole story
by Mark Walsh
American Eagle Outfitters' app was cited for successfully integrating their loyalty program and social media properties, while providing user-friendly browsing and checkout. The only … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester Research's report, "Why Every Online Retailer Needs To Think Green," found green retail initiatives attract and retain high-value customers. Some 60% of the … Read the whole story
by Laurie Sullivan
Marketers will find that in 2014 their company's IT departments will move toward managing business services, and away from managing technology. That will force … Read the whole story
COMMENTARY
by Dan Rubin
"Look, if you had one shot, or one opportunity/To seize everything you ever wanted -- one moment --/Would you capture it or just let … Read the whole story
by Laurie Sullivan
Google exec and Android founder Andy Rubin is spearheading a project to build robots. Google's robotics project squarely aims at manufacturing; the robots would … Read the whole story
by Aaron Baar
"Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story
by Karl Greenberg
Data for data's sake is garbage. That was a major point presenters made at the ANA's Real-Time Marketing Conference. Everyone has a lot of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video rules. Okay, fine. We'll back that statement up with data. Video viewing across digital venues rose by double digits year over year, according … Read the whole story
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by P.J. Bednarski
The male-oriented online video giant Machinima says it's expanding its deal with crowdsource social video company Poptent, through 2014. The companies work together to … Read the whole story
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by Amy Corr
Random iPhone App of the week: GoBank is a mobile bank built for Generation Smartphone. The bank is insured by the FDIC and allows … Read the whole story
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by Steve McClellan
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
For the holidays, I decided to spread good cheer through song. As this season flies by due to a late Thanksgiving, I hope 2013 … Read the whole story