Despite the fact that Adobe reported that mobile shopping on Cyber Monday was up 80 percent this year, the majority of email marketers are not optimizing for mobile, according to a new report
from mobile LightningBuy. The firm's Mobile Email Scorecard examined the emails of 60 Internet retailers during Thanksgiving week and discovered that only 35 percent of these
companies sent emails that we optimize for mobile. The scorecard declared 15 retailers the “winners” because they did optimize for mobile. These retailers include Banana Republic, Home
Depot, J. Crew, Kmart, Nordstrom, OfficeMax, Sears, and Target.
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