Daily deals are out (way out) and SMS is back in as the most preferred channel for mobile marketing among retailers this year. It remains the most direct and impactful … Read the whole story
With tech giants like Google and Amazon nipping at their Christian Louboutin high heels, fashion brands need to step up their technology game. Yet … Read the whole story
Do mobile ads actually work best when they involve high-involvement products that are highly useful? Three academic researchers hypothesize that mobile banners don't inform … Read the whole story
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
More mobile technology is going to be on the table. Actually, on about 100,000 tables at the world's largest casual dining chain of restaurants. … Read the whole story
American Eagle Outfitters' app was cited for successfully integrating their loyalty program and social media properties, while providing user-friendly browsing and checkout. The only … Read the whole story
Forrester Research's report, "Why Every Online Retailer Needs To Think Green," found green retail initiatives attract and retain high-value customers. Some 60% of the … Read the whole story
Marketers will find that in 2014 their company's IT departments will move toward managing business services, and away from managing technology. That will force … Read the whole story
"Look, if you had one shot, or one opportunity/To seize everything you ever wanted -- one moment --/Would you capture it or just let … Read the whole story
Google exec and Android founder Andy Rubin is spearheading a project to build robots. Google's robotics project squarely aims at manufacturing; the robots would … Read the whole story
"Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story
Data for data's sake is garbage. That was a major point presenters made at the ANA's Real-Time Marketing Conference. Everyone has a lot of … Read the whole story
Video rules. Okay, fine. We'll back that statement up with data. Video viewing across digital venues rose by double digits year over year, according … Read the whole story
The male-oriented online video giant Machinima says it's expanding its deal with crowdsource social video company Poptent, through 2014. The companies work together to … Read the whole story
Random iPhone App of the week: GoBank is a mobile bank built for Generation Smartphone. The bank is insured by the FDIC and allows … Read the whole story
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story
For the holidays, I decided to spread good cheer through song. As this season flies by due to a late Thanksgiving, I hope 2013 … Read the whole story