MoBlog
by Steve Smith, Staff Writer
If Tumblr's gallery of top sponsored posts for 2013 is any indication, then much of "native" advertising still looks and feels a lot like an ad. Adding value? Having conversations … Read the whole story
by Gavin O'Malley
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailers, but none more so than better big-picture ROI tracking. It may do … Read the whole story
COMMENTARY
by Hugh Reynolds
It's the holidays. That time of year when people are traveling and watching TV and movies on their devices, and heading to the theatre … Read the whole story
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by Erik Sass
The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
People may be spending more by mobile, although slightly less of them seem to be doing it. While the number of mobile purchases is … Read the whole story
by Mark Walsh
In mobile, which makes up 81% of Pandora's inventory, CPMs are now in the low $30 range, compared to the low $20 range a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It turns out the funky Gmail tabs at the top of the in box -- Primary, Social, Promotions, Forums -- have little to no … Read the whole story
by Gavin O'Malley
Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story
COMMENTARY
by Christine Oliveri
Modern, cross-channel media consumption can generate incredibly valuable data, and presents a huge opportunity for marketers. With an accountable media approach, marketers can bring … Read the whole story
by Joe Mandese
WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story
COMMENTARY
by Marvin Goodwin
How luxury purveyors can capture ecommerce leadership Read the whole story
by Laurie Sullivan
Weather FX will make available more than 3 million data points related to weather during the second quarter of 2014, through an on-demand application … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
A couple of weeks ago, I was at YouTube's Lean-In event in Los Angeles. At day's end, Google's Chairman Eric Schmidt gave a talk … Read the whole story