If Tumblr's gallery of top sponsored posts for 2013 is any indication, then much of "native" advertising still looks and feels a lot like an ad. Adding value? Having conversations … Read the whole story
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailers, but none more so than better big-picture ROI tracking. It may do … Read the whole story
It's the holidays. That time of year when people are traveling and watching TV and movies on their devices, and heading to the theatre … Read the whole story
The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to … Read the whole story
People may be spending more by mobile, although slightly less of them seem to be doing it. While the number of mobile purchases is … Read the whole story
In mobile, which makes up 81% of Pandora's inventory, CPMs are now in the low $30 range, compared to the low $20 range a … Read the whole story
It turns out the funky Gmail tabs at the top of the in box -- Primary, Social, Promotions, Forums -- have little to no … Read the whole story
Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story
Modern, cross-channel media consumption can generate incredibly valuable data, and presents a huge opportunity for marketers. With an accountable media approach, marketers can bring … Read the whole story
WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story
How luxury purveyors can capture ecommerce leadership Read the whole story
Weather FX will make available more than 3 million data points related to weather during the second quarter of 2014, through an on-demand application … Read the whole story
A couple of weeks ago, I was at YouTube's Lean-In event in Los Angeles. At day's end, Google's Chairman Eric Schmidt gave a talk … Read the whole story