by Steve Smith
In 100 of its best-performing stores next month, American Eagle will use Shopkick's implementation of Apple's iBeacon technology to interact with in-store customers via … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. … Read the whole story
by Gavin O'Malley
Delivering on mobile's full potential, location-based ad targeting is finally ready for the big time. By 2017, spending on location-targeted mobile advertising will reach … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 85.6% of marketers participating in a CMO Club study say that customer data stuck in silos prevents them from running multichannel campaigns that … Read the whole story
by Mark Walsh
Adoption of tablets increased to 42% in January from 34% in September. E-book readers also got a boost from holiday gift-giving, with the share … Read the whole story
COMMENTARY
by Chris Sukornyk
2013 was kind to programmatic marketing. RTB display alone accounted for 20% of all digital ad spend. By 2017, it will reach 30%, or … Read the whole story
by Wayne Friedman
Teens' online use of tablets, smartphones and connected TVs is growing -- now it's up to some four hours a day. Time on tablets … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Wearable technology, together with the "web of everything," will eventually change our lives, but most of us won't be going willingly. We're going to … Read the whole story
by Aaron Baar
Samsung is looking to "wow" sports fans the world over this year with the release of its "Wireless Olympics Works" app that will turn … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Longtime sweepstakes and contest agency ePrize starts a major rebranding effort under the new name HelloWorld. With mobile as a centerpiece, the company wants … Read the whole story
by Mark Walsh
Facebook on Thursday announced the launch of a new feature called Trending that highlights hot topics bubbling up across the social network. If that … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the year-end online sales trends from the IBM Digital Analytics Benchmark, overall fourth quarter online sales were up 10.3% year-over-year, as mobile … Read the whole story
by Mark Walsh
Founded by two core members of the team behind Google Wallet, San Francisco-based Index aims to give traditional retailers the kind of granular shopping … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Holiday shopping on mobile devices may have set some records, but it looks like many sales were lost and plenty of money was left … Read the whole story
by Tyler Loechner
Beaver Creek, which is part of Vail Resorts, recently ran an ad campaign using real-time snow conditions throughout the course of the ski season. … Read the whole story