by Tyler Loechner
Mobile real-time bidding (RTB) ad exchange Smaato on Wednesday released its global mobile RTB Insights Report for Q4 2013, a lengthy report detailing trends, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers continue to struggle with measuring their return on investment in a variety of marketing channels, and the cause remains unclear -- whether it's … Read the whole story
by Steve Smith
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wireless have entered a strategic partnership. Recommendations will combine with first-party data to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"RTM Daily" has proven its flexibility once again, as it today stands for "Right Time Mobile." Apparently, "real-time" died over the weekend. Joe Mandese … Read the whole story
by Mark Walsh
Earlier this year, mobile ad network Mojiva's Mocean Mobile ad-serving unit launched a real-time bidding exchange to help meet growing demand for programmatic buying. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One in three (30%) Facebook users believe they will be using the service less within the next five years. Within this group, 40% say … Read the whole story
by Mark Walsh
Google's Android platform ended 2013 where it was for much of the year-with a slim majority share of the U.S. smartphone market. No. 2 … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The march to more smartphones continues, paving the way for mobile commerce. The first part of mobile commerce growth is for more people to … Read the whole story
by Aaron Baar
"It was nice to see that they had managed a lot of what they needed to do to reengage with consumers," Brand Keys President … Read the whole story
COMMENTARY
by Julie Livingston
With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing … Read the whole story
by Mark Walsh
A lack of reliable reporting and measurement has long been cited as a stumbling block to the growth of mobile advertising. In another step … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for improvements I have … Read the whole story
by Mark Walsh
Millennials live online, are mobile-centric and have an affinity for the iPhone. Nearly one in five Millennials is a mobile-only user, and two-thirds go … Read the whole story
COMMENTARY
by Brian Sena
This elicits several key questions: Who are the Infosumers, where did they come from, and how do we market to them? Read the whole story
by Laurie Sullivan
After DG's sale of its TV ad distribution operations, which execs expect to close Feb 7, its remaining businesses become available under the new … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a Listrak-sponsored Harris Interactive survey conducted online of more than 2,000 U.S. men and women age 18+, 84% shop online regularly (more … Read the whole story
by Karlene Lukovitz
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches … Read the whole story
by Laurie Sullivan
Adobe has teamed with NBC Olympics, a division of the NBC Sports Group, to stream the Winter Olympics from the Sochi 2014 game. The … Read the whole story
by Karl Greenberg
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that the campaign will involve an array of media channels, including the automaker's biggest … Read the whole story
by Larissa Faw
Razorfish and La Comunidad are handling creative duties for a new $30 million PSA campaign targeted to female Hispanic millennials. GroupM's Mindshare is handling … Read the whole story