by Mark Walsh
Look out, Twitter -- Instagram is gaining on you. Use of the photo- and video-sharing service jumped 35% in the U.S. last year to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
During the recent Starbucks annual meeting, CEO Howard Schultz introduced enhanced features to its highly used app, such as the ability to allow customers … Read the whole story
by Mark Walsh
King Digital, maker of the hugely popular "Candy Crush Saga" game, was hardly treated like royalty in its public trading debut. The company's stock … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. … Read the whole story
by Mark Walsh
Michael Bayle, formerly vice president and general manager of ESPN Mobile, has joined mobile location ad platform xAd as senior vice president of strategic … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How fast would a baseball need to travel to reach Digitaria's twelfth floor San Diego office balcony overlooking Padre's stadium? I have no idea, … Read the whole story
by Joe Mandese
In the first update so far this year from a major agency holding company, Dentsu Aegis' Carat unit has upgraded its outlook for the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While many people were scratching their heads and asking "What's Oculus?" following the virtual reality gaming company's acquisition by Facebook earlier this week, a … Read the whole story
by Aaron Baar
According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consumers are what the company calls "digital omnivores," meaning they own a tablet, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is … Read the whole story
by Erik Sass
"The New York Times" will introduce two new digital subscription offers as part of a tiered subscription plan beginning April 2, along with a … Read the whole story
COMMENTARY
by Roi Chobadi
Mobile advertisers have it all wrong. They think real-time bidding (RTB) is all that's used for performance advertising. And they think big-name publishers (the … Read the whole story
by Laurie Sullivan
LinkedIn is releasing content analytics tools Thursday that go beyond reporting by allowing brands to quantify and benchmark content posted to the brand's page … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
G2 Crowd, an enterprise software review site, has released a ranking of 15 marketing automation systems based on over 800 user reviews. To be … Read the whole story
by Wayne Friedman
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
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by Thom Forbes
Chicago-based Phusion Projects LLC has reached an agreement with 20 attorneys general nationwide to drastically modify the marketing of its alcopop drink Four Loko … Read the whole story
by Tyler Loechner
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born from the company's existing ad tech stack. IPG Mediabrands has signed on as … Read the whole story
COMMENTARY
by Gabe Samuels
Current traditional market research relies on respondents' recall, which is often faulty; truthfulness, which is often questionable; and the ability to understand why they … Read the whole story
by Laurie Sullivan
Only 9% of CMOs view vendors as a trusted source for content. Third-party research, analyst reports and editorial content top the list of the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
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by Amy Corr
Random iPhone App of the week: The British Columbia Dairy Association and British Columbia Agriculture Council gave their brand a makeover with a helpful … Read the whole story
COMMENTARY
by Catherine Magoffin
If a fly on the wall of most marketing departments took notes, it would know there is a massive amount of data out there. … Read the whole story