MoBlog
American Express has been playing imaginatively with Instagram of late. A few months back it turned the feed over to a member to record their uses of the card in … Read the whole story
Look out, Twitter -- Instagram is gaining on you. Use of the photo- and video-sharing service jumped 35% in the U.S. last year to … Read the whole story
COMMENTARYDuring the recent Starbucks annual meeting, CEO Howard Schultz introduced enhanced features to its highly used app, such as the ability to allow customers … Read the whole story
King Digital, maker of the hugely popular "Candy Crush Saga" game, was hardly treated like royalty in its public trading debut. The company's stock … Read the whole story
- COMMENTARY
For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. … Read the whole story
Michael Bayle, formerly vice president and general manager of ESPN Mobile, has joined mobile location ad platform xAd as senior vice president of strategic … Read the whole story
- COMMENTARY
How fast would a baseball need to travel to reach Digitaria's twelfth floor San Diego office balcony overlooking Padre's stadium? I have no idea, … Read the whole story
In the first update so far this year from a major agency holding company, Dentsu Aegis' Carat unit has upgraded its outlook for the … Read the whole story
- COMMENTARY
While many people were scratching their heads and asking "What's Oculus?" following the virtual reality gaming company's acquisition by Facebook earlier this week, a … Read the whole story
According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consumers are what the company calls "digital omnivores," meaning they own a tablet, … Read the whole story
- COMMENTARY
The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is … Read the whole story
"The New York Times" will introduce two new digital subscription offers as part of a tiered subscription plan beginning April 2, along with a … Read the whole story
- COMMENTARY
Mobile advertisers have it all wrong. They think real-time bidding (RTB) is all that's used for performance advertising. And they think big-name publishers (the … Read the whole story
LinkedIn is releasing content analytics tools Thursday that go beyond reporting by allowing brands to quantify and benchmark content posted to the brand's page … Read the whole story
COMMENTARYG2 Crowd, an enterprise software review site, has released a ranking of 15 marketing automation systems based on over 800 user reviews. To be … Read the whole story
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
Chicago-based Phusion Projects LLC has reached an agreement with 20 attorneys general nationwide to drastically modify the marketing of its alcopop drink Four Loko … Read the whole story
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born from the company's existing ad tech stack. IPG Mediabrands has signed on as … Read the whole story
- COMMENTARY
Current traditional market research relies on respondents' recall, which is often faulty; truthfulness, which is often questionable; and the ability to understand why they … Read the whole story
Only 9% of CMOs view vendors as a trusted source for content. Third-party research, analyst reports and editorial content top the list of the … Read the whole story
- COMMENTARY
Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
Random iPhone App of the week: The British Columbia Dairy Association and British Columbia Agriculture Council gave their brand a makeover with a helpful … Read the whole story
- COMMENTARY
If a fly on the wall of most marketing departments took notes, it would know there is a massive amount of data out there. … Read the whole story
