MoBlog
More than two-thirds of U.S. digital users now spread their attention across PCs, mobile phones and tablets -- at 70%, up from 63% a year ago. That's according to a … Read the whole story
The digital wallet market remains highly fragmented, and the technology is still years away from reaching mainstream adoption, despite interest among mobile users. That … Read the whole story
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Duane Reade is following a modest but smart goal in its 2.0 app revision. Just make lives a little bit easier. We don't want … Read the whole story
To make sure it remains an indispensable tool, Google released an updated version of the app for Android and iOS with a set of … Read the whole story
COMMENTARYThe annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. A new mobile commerce index shows increased smartphone … Read the whole story
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
COMMENTARYRocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story
Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile, a mobile demand-side platform (DSP). Blinkx … Read the whole story
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According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media … Read the whole story
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
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Every time you hear of an iBeacons trial, does the idea that shoppers will find news of offers fascinating not quite ring true? They … Read the whole story
Ad retargeting firm Criteo on Tuesday released its Q1 2014 financial results, and the company has reported strong year-over-year revenue growth. Criteo had $211.6 … Read the whole story
COMMENTARYLog in. Mobile apps drive branding, loyalty, retention, cross-channel and device measurement and sales. The traffic on the app generates data, improves measurement for … Read the whole story
In light of its expanding international presence, LinkedIn is rolling out a pair of new targeting options: language preference targeting and personalized page feed. … Read the whole story
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For decades now, ad agencies have enjoyed a lively, respected and successful tenure in Silicon Valley. However, from my vantage point, 2014 may go … Read the whole story
The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story
PBS Digital Studios unveiled four new shows at its first NewFront event. The new offerings include "Frankenstein, M.D.," the first scripted series from PBS' … Read the whole story
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The NewFronts were great, digital video ad dollars are rising, and brands are taking original video quite seriously. Next stop on the online video … Read the whole story
The series, "House of Gold," is a reality-TV spoof that features the adventures of the "Gold sisters" - three Pretzel Thins who made a … Read the whole story
Walmart's innovation lab and research and development center, @WalmartLabs, has made its 12th acquisition with Adchemy. The latest acquisition, among the largest in terms … Read the whole story
For the first time since it began ranking the world's biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its … Read the whole story
COMMENTARYOnline video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype … Read the whole story
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Maker Studios, the newest unit of the Walt Disney Company and the self-proclaimed largest provider of content for millennials in the world, unveiled its … Read the whole story
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With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the whole story
