by Mark Walsh
The digital wallet market remains highly fragmented, and the technology is still years away from reaching mainstream adoption, despite interest among mobile users. That … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Duane Reade is following a modest but smart goal in its 2.0 app revision. Just make lives a little bit easier. We don't want … Read the whole story
by Mark Walsh
To make sure it remains an indispensable tool, Google released an updated version of the app for Android and iOS with a set of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. A new mobile commerce index shows increased smartphone … Read the whole story
by Laurie Sullivan
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story
by Tyler Loechner
Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile, a mobile demand-side platform (DSP). Blinkx … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media … Read the whole story
by Tyler Loechner
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Every time you hear of an iBeacons trial, does the idea that shoppers will find news of offers fascinating not quite ring true? They … Read the whole story
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by Tyler Loechner
Ad retargeting firm Criteo on Tuesday released its Q1 2014 financial results, and the company has reported strong year-over-year revenue growth. Criteo had $211.6 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measurement and sales. The traffic on the app generates data, improves measurement for … Read the whole story
by Mark Walsh
In light of its expanding international presence, LinkedIn is rolling out a pair of new targeting options: language preference targeting and personalized page feed. … Read the whole story
COMMENTARY
by James Kirkham
For decades now, ad agencies have enjoyed a lively, respected and successful tenure in Silicon Valley. However, from my vantage point, 2014 may go … Read the whole story
by Steve McClellan
The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story
by Mark Walsh
PBS Digital Studios unveiled four new shows at its first NewFront event. The new offerings include "Frankenstein, M.D.," the first scripted series from PBS' … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The NewFronts were great, digital video ad dollars are rising, and brands are taking original video quite seriously. Next stop on the online video … Read the whole story
by Karlene Lukovitz
The series, "House of Gold," is a reality-TV spoof that features the adventures of the "Gold sisters" - three Pretzel Thins who made a … Read the whole story
by Laurie Sullivan
Walmart's innovation lab and research and development center, @WalmartLabs, has made its 12th acquisition with Adchemy. The latest acquisition, among the largest in terms … Read the whole story
by Joe Mandese
For the first time since it began ranking the world's biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Online video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Maker Studios, the newest unit of the Walt Disney Company and the self-proclaimed largest provider of content for millennials in the world, unveiled its … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the whole story