The effectiveness of gamification in advertising demonstrates how mobile media and touch interfaces provide tiny pleasures. In this case, these ad units provide the weird sense of satisfaction from overcoming … Read the whole story
AT&T has reached an agreement to buy the biggest satellite TV provider, DirecTV, in a cash and stock deal worth $48.5 billion. The deal, … Read the whole story
Mobile may no longer be new, but it's still uncharted territory for many people, filled with persistent myths and misconceptions. Complicating these unknowns is … Read the whole story
In the programmatic ad space, private exchanges and "programmatic direct" software have emerged as two of the most popular methods for trading higher-quality inventory. … Read the whole story
Path, Hipster and 12 other app developers can't shake a class-action lawsuit accusing them of violating consumers' privacy by uploading their address books. Consumers … Read the whole story
My general rule of thumb for a long time has been that anytime people are saying that "this is the year of (fill in … Read the whole story
OVGuide.com and Google will release the first Google Glass app that enables online video aggregation and streaming of video assets. The app, developed by … Read the whole story
Google has acquired Quest Visual, the startup responsible for Word Lens translator for iOS as well as Android and Google Glass. The technology translates … Read the whole story
In what is likely the first visible peek into the behavior of consumers using so-called "dark social" media, some first-of-its-kind data suggests that strikingly … Read the whole story
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
The latest report from the Efficient Frontier Foundation, (EFF) Who Has Your Back?, details just how far companies will go when it comes to … Read the whole story
Although more than a third of consumers (35%) are concerned about losing coverage if they switch, 15% say they don't believe there's any difference … Read the whole story