Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that the company is adopting one of … Read the whole story
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
The smartphone really isn't a mobile device anymore, it's an appendage that one simply doesn't go anywhere without. Apps are so abundant and readily … Read the whole story
So-called phablets -- handheld devices with screens measuring diagonally between five and seven inches -- have gained increasing traction this year at the expense … Read the whole story
Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about here last … Read the whole story
PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server … Read the whole story
"If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are … Read the whole story
Another day, another Google acquisition -- seriously. Google said it will acquire device management company Divide, which helps enterprise customers manage and secure employee … Read the whole story
Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story
"We're keeping the Cricket name, but we're changing the game," Cricket President Jennifer Van Buskirk tells "Marketing Daily." "This is a huge upgrade for … Read the whole story