Mobile Marketing Daily
Thursday, August 28, 2014
  • InMobi Brings Factual's Location Data To Mobile Ad Platform

    InMobi, a mobile ad platform, and Factual, a location-based data platform, have announced a partnership that will make Factual's data available to InMobi's clients. … Read the whole story

  • Smartphone Market To Grow 24% In 2014

    The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story

  • Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile

    Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story

  • Online Real Estate Searches Represent Golden Opportunity For Local Businesses, Brands

    A recent study from Google suggests new homeowners and those shopping for homes are a significant target market. While they're searching for a home, … Read the whole story

  • Mobile RTB Finds Its 'Prime Time,' And It's The Same As TV

    Marketers spent the most on mobile RTB campaigns between 7 p.m. and 9 p.m. (ET) last quarter. This indicates that "prime time" for mobile … Read the whole story