I would like to think mobile platforms give the struggling magazine industry another at bat with digital. But a decade and a half into the digital publishing revolution, it remains … Read the whole story
InMobi, a mobile ad platform, and Factual, a location-based data platform, have announced a partnership that will make Factual's data available to InMobi's clients. … Read the whole story
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
A recent study from Google suggests new homeowners and those shopping for homes are a significant target market. While they're searching for a home, … Read the whole story
Marketers spent the most on mobile RTB campaigns between 7 p.m. and 9 p.m. (ET) last quarter. This indicates that "prime time" for mobile … Read the whole story