MoBlog
by Mark Walsh
A new PricewaterhouseCoopers study released today on the emerging wearable device market highlights a familiar theme: that tech-savvy Millennials in particular will lead wider adoption of new gadgets
as an … Read the whole story
by Tyler Loechner
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
by Laurie Sullivan
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
by Tyler Loechner
Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although … Read the whole story
by Aaron Baar
"This is something we see as a mass-market opportunity, in contrast with, say, consumer 3D printers," Steve Koenig, director of industry analysis at the … Read the whole story
by Mark Walsh
Under pressure from activist investor Starboard Value LP, Yahoo CEO Marissa Mayer is expected to offer new details on her turnaround plan during the … Read the whole story
by Mark Walsh
Pace University announced a novel partnership with independent media agency Media Storm in which the agency will provide internships, classroom instruction linked to "real … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Verve Mobile, a mobile ad network that has flirted with programmatic ad technology before, took a big step toward further embracing programmatic with the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new research from Contact Solutions, 30% of shoppers chose physical stores for less than half of their everyday shopping, while 52% do … Read the whole story