Mobile media is changing everything, including how we waste our time, thanks to highly addictive mobile games like Angry Birds and Candy Crush Saga. In keeping with this trend, mobile … Read the whole story
Facebook on Tuesday announced that its Preferred Marketing Developer Program has officially relaunched as Facebook Marketing Partners. It's the final step of a project … Read the whole story
In a set of daring campaigns of late, the Sour Patch brand has been letting key social influencers craft the message and talk to … Read the whole story
Yelp has sued three Web site operators who allegedly tout their ability to help business owners improve their reviews. Yelp says certain sites offer … Read the whole story
Yandex has filed an antitrust complaint with Russia's regulators to investigate the possible violations of antitrust laws against Google over search on Android. Russia's … Read the whole story
Roomba's parent company, iRobot, is rethinking its brand status under its new media agency of record Spark, sources say. The agency part of Starcom … Read the whole story
Random iPhone App of the week: Kwazy Cupcakes! originated in the television series "Brooklyn Nine-Nine" as a fictional mobile game like Candy Crush, notorious … Read the whole story
Beaconing isn't just getting bigger, it's also getting better. This became quite evident at the last week's MediaPost IoT: Beacons conference as well as … Read the whole story