Facebook on Tuesday
announced that its Preferred Marketing Developer Program has officially relaunched as Facebook Marketing Partners. It's the final step of a project that was first announced last October.
The company has launched a new Web site and interface to allow marketers to browse
Facebook’s partners. The interface allows marketers to search for Facebook partners by areas of expertise, including ad tech, media buying, Facebook Exchange (FBX), community management, content
marketing, small business solutions, audience onboarding, audience data providers and measurement.
The revamp was “built on the idea that better partner matches improve
performance for marketers,” wrote Facebook in a blog post.