MoBlog
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants that demonstrate how far we are … Read the whole story
by Laurie Sullivan
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
by Steve McClellan
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
by Larissa Faw
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story
by Steve McClellan
Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Significantly more consumers than last year are using smartphones to help them shop and now they have specific needs and desires from retailers. These … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. Read the whole story