Around the Net
Hailo Projects Cab Driver Faces On London Landmarks
- Marketing, Monday, March 30, 2015 6:46 AM
Taxi hailing app Hailo has launched a protest against driverless cars, projecting portraits of its drivers onto famous landmarks in London. The ‘Face to faceless’ campaign sees cabbie portraits projected onto buildings in China Town, Marble Arch, Covent Garden, and the Southbank. The idea is to highlight the intrinsic connection between cabs and London’s architecture, according to Hailo’s CMO, Gary Bramall.
