Mobile Marketing Daily
Monday, March 30, 2015
  • IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT

    Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story

  • WPP's Xaxis Agrees To Buy Mobile Platform ActionX

    Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story

  • ZO Cuts Its 2015 Global Ad Spending Forecast

    The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story

  • Mobile Shop Fetch Opens New York Office

    Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story

  • 67% Use Smartphones to Enhance Shopping, Up from 26%

    Significantly more consumers than last year are using smartphones to help them shop and now they have specific needs and desires from retailers. These … Read the whole story

  • Mobile Is Driving Ad Spending This Year And Next

    Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. Read the whole story