MoBlog
The next big area of mobile differentiation will be high-technology cameras with sophisticated 3D capabilities, judging by such recent developments as Apple's acquisition of LinX, along with reports of major … Read the whole story
Microsoft's tight relationship with Apple prompted the Redmond, Wash. company to release Bing Ads support for paid-search campaigns running on Apple iOS iPhones and … Read the whole story
- COMMENTARY
Brands spend billions on Big Data and advanced analytics, gathering customer insights to personalize relationships and cultivate brand loyalty. Yet despite the huge investments … Read the whole story
The Hispanic American market just got much easier to reach for mobile marketers, thanks to the rollout of a new ad exchange -- the … Read the whole story
Hoping to attract more brand dollars, Foursquare is rolling out Pinpoint -- a new ad platform that targets consumers based on the places they … Read the whole story
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second TV spot, "It Just Clicks," that features a musical soundtrack of sampled machine … Read the whole story
- COMMENTARY
What's the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your … Read the whole story
To engage a wider audience across additional channels, it's increasingly common for TV networks to include social elements in live broadcasts. Tagboard and Hootsuite … Read the whole story
