Between the App Store's first large-scale attack, a lukewarm reception for its latest iPads, and an unsteady stock price, Apple was in need of some good news. This appears to … Read the whole story
With more than half of U.S. homes boasting a connected TV and viewing on streaming devices growing 380% in the first quarter, marketers are … Read the whole story
Brands can no longer deny that mobile games offer the best opportunity for them to both reach and engage the mobile consumer. The question … Read the whole story
Mobile tech company and deep-linking search engine Quixey has launched Deep View Cards. Essentially, the cards enable marketers to insert the function of a … Read the whole story
Hispanics are now the most avid smartphone users around. In fact, they are on their phones for more than 14 hours a week for … Read the whole story
Kristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketing Daily" what it may mean for marketers still struggling for the right … Read the whole story
The latest figures could suggest that direct programmatic leads in building awareness while private auctions are taking over at the vital mobile stage. Read the whole story
Starting today, all of Yahoo's programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers and partners a suite of tools … Read the whole story