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Facebook Launches New Mobile Ad Tools For TV Advertisers

  • Campaign, Monday, September 28, 2015 6:04 AM

Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile. As Ad Week kicks off in New York today, the social media site has introduced total rating point (TRP) buying, which allows advertisers to use the metric to plan, buy and measure Facebook video ads alongside TV. In a blog post, Facebook said: "Marketers can plan a campaign across TV and Facebook with a total TRP target in mind, and they can buy a share of those TRPs directly with Facebook."

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