Along with smarter TV's, mobile devices are making the personal computer increasingly irrelevant. As fresh estimates from Gartner and IDC show, the growing computing power and content-friendliness of mobile gadgets … Read the whole story
G+J e|MS, marketing arm of European printer and publisher Gruner + Jahr, has tapped PubMatic to push its mobile ads. PubMatic will monetize G+J … Read the whole story
Most likely, the television is no longer the dominant screen in your target audience's household. A comprehensive new study by Yahoo Advertising, reported by … Read the whole story
Beijing Kunlun Tech Company has agreed to pay $93 million in exchange for a 60% stake in the social dating app for gay men, … Read the whole story
It's no secret that the recent surge of ad blockers has presented an industry challenge. While largely a mobile Web site issue (versus apps), … Read the whole story
netTALK, a telecom provider announced a partnership with Tapjoy, a monetization platform and ad network, to provide free international calls on smartphones in exchange … Read the whole story
Research showing a disconnect between tech and marketers is one thing, but in a mobile-first world, will programmatic display transition anyway? Read the whole story
SpotX, a video inventory management platform headquartered in Denver, has announced a new managing director of JAPAC to lead the company's expansion into new … Read the whole story
Audience management platform adsquare and programmatic platform Smart AdServer announced a partnership today. Read the whole story