G+J e|MS, the marketing arm of European printer and publisher Gruner + Jahr, chose PubMatic to power its mobile ads. PubMatic will
monetize G+J e|MS' mobile portfolio, including Spiegel Mobile, Vodafone live!, PONS and IP Germany’s mobile offerings in addition to selling G+J e|MS' direct mobile
inventory.
Gruner + Jahr titles include National Geographic Deutschland, Brigitte, Neon and Gala. G+J e|MS claims its mobile
portfolio's premium inventory reaches 18.16 million mobile users.
Stefan Schumacher, executive director-digital solutions, G+J e|MS, stated that his company was impressed
with PubMatic's fast growth of programmatic premium campaigns and its reliable handling of large and special formats.
In the past few years, Gruner +
Jahr made a short-lived foray into mobile ads in Asia.
In 2012, the publishing house's then-Indian Arm, Networkplay, acquired mobile in-app ad network Seventynine from SVG
Media to focus on tech, product and expansion in southeast Asia and west Asia.
In 2014, Gruner + Jahr sold both Networkplay and Seventynine to SVG Media.
Last
month, Financial Times Deutschland, a Gruner + Jahr title, shut
down after accumulating what German media said were €250m in
losses since its launch in 2000. I
n 2005, Meredith acquired several magazines, including Family Circle, from Gruner + Jahr for $350 million,
and Mansueto Ventures bought Inc. and Fast Company from the German company for around $35 million in cash plus the assumption of certain
liabilities.
The publisher is headquartered in Hamburg and was founded in 1965.