MoBlog
by Gavin O'Malley, Staff Writer
Facilitated by fancier phones and stronger Web connections, brands can finally put video at the center of their mobile strategies. As many are learning, however, video presents some unique challenges. … Read the whole story
by Joe Mandese
The backfield was in motion on Super Sunday as the supply of digital unique users shifted to mobile from desktop. The supply of mobile … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If traditional watchmakers want to keep up in the smartwatch race, there's one major target ahead of them: Apple. Now that the year is … Read the whole story
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by Ben Frederick
Only 38% of SMBs utilize mobile payments, but 23% say it will have a significant impact on their business in the years to come. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are driving mobile coupons and redemption rates are on the rise. Several new studies are out indicating that the growth of beacons around … Read the whole story
by Jess Nelson
Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked … Read the whole story
COMMENTARY
by Prodeep Bose, Elizabeth Elfenbein
Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in … Read the whole story
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by Ben Frederick
Outstream mobile video ads are ads that play outside of video content and act more like native in-feed videos-- for example, between paragraphs of … Read the whole story
by Sara Guaglione
All New York print and digital subscriptions will now include access to the app's content. The iOS edition can also be purchased separately in-app … Read the whole story
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by Amy Corr
Random App of the week: MINDBODY is a free app that connects users with a worldwide wellness network. Users can book yoga, Pilates, group … Read the whole story
by Wendy Davis
The Federal Trade Commission says it should be able to sue AT&T for throttling smartphone users, even though mobile broadband is now classified as … Read the whole story