Mobile Marketing Daily
Tuesday, July 5, 2016
  • Where Are The Valuable Users?

    Only 1.13% of apps downloaded use a pay-per-download model, according to Juniper Research. Now, in-app purchases, advertising or freemium models support almost the entire … Read the whole story

  • Marketer's Opportunity: Mobile-Enabled Loyalty Programs

    52% of consumers polled said mobile loyalty rewards and benefits motivate them to purchase more often, but 65% of brand marketers say they either … Read the whole story

  • Apple Reportedly In Talks To Buy Tidal, Jay Z's Music Streaming Service

    Apple is reportedly in talks to buy Jay Z's music-streaming service Tidal. Swedish company Aspiro sold Tidal to the Brooklyn-born music mogul for $56 … Read the whole story

  • The Beacons Are Coming. The Beacons Are Coming.

    With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices. Read the whole story

  • SourceKnowledge Launches Native Video Ad Unit For Non-Video Inventory

    Canadian ad tech firm SourceKnowledge on Tuesday kicked off a new native video ad unit that can be placed in a variety of content, … Read the whole story

  • Can Video Save Twitter?

    That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to … Read the whole story

  • ironSource Acquires Video Ad Company SteamRail

    App discovery platform ironSource announced the acquisition of video ad tech company SteamRail today. SteamRail's employees will join ironSource's Advertiser Solution division as part … Read the whole story

  • Smart Lights In Stores Match Shoppers With Products

    Intelligent lighting systems are coming to retail and opening up potential new opportunities for consumer engagement and value propositions. Following the long-used geofencing and … Read the whole story