Ok, I'm freakin' out. This past week, my life has looked too much like early scenes from "Dawn of the Dead" and "Invasion of the Body Snatchers." You know, the … Read the whole story
Google paid search spend in the U.S. during Q2 2016 fell slightly year-over-year (YoY) among IgnitionOne customers, the company reported Thursday. A greater click … Read the whole story
Over the last year, mobile advertising increased by 65%, according to PEW Research Center. Mobile-only platforms like Snapchat are no doubt capturing the attention … Read the whole story
GameAnalytics, a behavioral analytics platform for game developers based in Europe, announced today that Mobvista, an Asia-based mobile ad tech company, has acquired it. … Read the whole story
T-Mobile said today it will exempt the popular Pokemon Go from its customers' monthly data allotments until August of 2017. Read the whole story
Total TV time per day -- both live and time-shifted viewing -- in fourth-quarter 2015/first-quarter 2016 dropped only three minutes from the same period … Read the whole story
We asked a few sources to comment on whether Pokemon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, … Read the whole story
App publishers that incorporate Gimbal's SDK will have access to a free toolset that, with help from initial partners including the Kochava Collective and … Read the whole story
Apps developed by Sega and Aetna's iTriage violated the industry's mobile privacy code, a watchdog administered by the Better Business Bureau said Thursday. Read the whole story
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new location data targeting and measurement tool called Optimal GeoSpace. Read the whole story