- Merkle, Friday, July 15, 2016 11:59 AM
Merkle released data Friday showing how Google's mobile brand cost per clicks are skyrocketing.
Beginning in the final week of June, average CPCs for branded keywords jumped between
25% and 30% on smartphones compared with the beginning of May for the agency's advertisers. "By comparison, brand CPCs have held relatively steady for both tablet and desktop devices
over the past couple of weeks.," writes Andy Taylor. While he writes that i
ncreased competition can impact brand CPCs for some advertisers, it's not the cause of a widespread increase in CPC.
Taylor explains.
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