MoBlog
In keeping with this week's m-commerce theme, the Association of National Advertisers and GfK have some new research out showing just how important mobile has become to shopper marketing campaigns. … Read the whole story
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced on Monday, could generate deep shifts on the global advertising industry's playing field. … Read the whole story
- COMMENTARY
Verizon's planned $4.8 billion acquisition of Yahoo should spur the FCC to move forward with tough privacy rules, consumer advocates say. Read the whole story
Some eight in 10 searches looking for the "best time" to visit a location are initiated on a mobile device, 72% are searches looking … Read the whole story
- COMMENTARY
Twitter has amassed rights to MLB, NHL and NFL packages and now has one job left: Explaining itself to potential users who are still … Read the whole story
The omnichannel customer journey continues to define the way most people approach their purchases. Buying directly from their device increased five percentage points since … Read the whole story
- COMMENTARY
Facebook is serious about going after video consumption, and it has to be. Luring TV ad dollars to the platform is essential for Facebook's … Read the whole story
Google began rolling out expanded text ads, responsive ads for display, and mobile bidding options recently announced at the Google Performance Summit. The AdWords … Read the whole story
Vungle, a video ad network, announced revenue growth of 400% in China since the beginning of 2015. This growth comes on the heels of … Read the whole story
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can … Read the whole story
