MoBlog
by Gavin O'Malley, Staff Writer
By now, you'd think most marketers would have a clearly defined long-term mobile strategy. However, you'd be wrong. For reasons that escape me, just one in five companies around the … Read the whole story
by Gavin O'Malley
Contributing to the woes of Apple and its rivals, smartphone shipment growth remained flat for the second quarter in a row. If accurate, that's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Once the "Wild West of the digital marketing frontier," marketers have become less afraid of mobile search and it shows in the lower cost … Read the whole story
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by Ben Frederick
Factual counts some of mobile's biggest location-based properties as clients. The NAI is a self-regulatory association dedicated to responsible data collection and its use … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Retail is still ground zero for mobile impact. It's not just the overall trend of consumers spending more time on their phones, it's also … Read the whole story
by Sara Guaglione
The first execution of the VR video experience is with content created by T Brand Studio, the brand marketing unit of The New York … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Twitter's MoPub indicates that while mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region, that may be changing. Read the whole story
by Ben Frederick
Tapjoy, a mobile gaming ad platform, released the findings of a study conducted with comScore that show the company's mobile ad product outperforming industry … Read the whole story
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by Tobi Elkin
Pandora on Thursday announced a new capability that enables advertisers to buy 100% in-view impressions across mobile in-app and desktop inventory. Read the whole story
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by Amy Corr
CP+B Miami promoted Alvaro Ramos and Jeff Siegel to creative director and also hired Juan Perez as creative director. The moves follow two big … Read the whole story
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by Ben Frederick
The July 28 Mobile Marketing Daily article Mobile Wallets Are the Fourth Strongest Channel For Millennials incorrectly stated that mobile wallets are the fourth-strongest … Read the whole story