By now, you'd think most marketers would have a clearly defined long-term mobile strategy. However, you'd be wrong. For reasons that escape me, just one in five companies around the … Read the whole story
Contributing to the woes of Apple and its rivals, smartphone shipment growth remained flat for the second quarter in a row. If accurate, that's … Read the whole story
Once the "Wild West of the digital marketing frontier," marketers have become less afraid of mobile search and it shows in the lower cost … Read the whole story
Factual counts some of mobile's biggest location-based properties as clients. The NAI is a self-regulatory association dedicated to responsible data collection and its use … Read the whole story
Retail is still ground zero for mobile impact. It's not just the overall trend of consumers spending more time on their phones, it's also … Read the whole story
The first execution of the VR video experience is with content created by T Brand Studio, the brand marketing unit of The New York … Read the whole story
Twitter's MoPub indicates that while mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region, that may be changing. Read the whole story
Tapjoy, a mobile gaming ad platform, released the findings of a study conducted with comScore that show the company's mobile ad product outperforming industry … Read the whole story
Pandora on Thursday announced a new capability that enables advertisers to buy 100% in-view impressions across mobile in-app and desktop inventory. Read the whole story
CP+B Miami promoted Alvaro Ramos and Jeff Siegel to creative director and also hired Juan Perez as creative director. The moves follow two big … Read the whole story
The July 28 Mobile Marketing Daily article Mobile Wallets Are the Fourth Strongest Channel For Millennials incorrectly stated that mobile wallets are the fourth-strongest … Read the whole story