MoBlog
Broadening its effort to bridge the divide between the virtual and real world, Facebook is expanding its dynamic ads to brick-and-mortar retail. Among other benefits, this change should make it … Read the whole story
Ad click-through-rates (CTR) also showed moderate increases after the format change was introduced. The average increase in click-to-install conversion rate improved by 32%, while … Read the whole story
- COMMENTARY
If you're looking for a culprit to blame for ad blocking, don't look at the technology or the companies deploying that technology. New technologies … Read the whole story
Google on Monday unveiled Google Trips -- a free Android app designed to help people plan upcoming excursions. Google's new app lets users break … Read the whole story
- COMMENTARY
The fact that the Amazon Dash button exists shows that the Internet of Things is limited. Wouldn't smart supermarket shopping lists be better? Read the whole story
GoPro appears to be expanding its action cameras lineup to a broader connected ecosystem with new products and services introduced yesterday. The world leader … Read the whole story
- COMMENTARY
Twitter has relaxed on character limits for certain types of content, including pictures and video. Read the whole story
Two out of three Millennials use an ad blocker on a desktop or mobile device, according to a new study. Anatomy Media says this … Read the whole story
The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis … Read the whole story
Upfront/Newfront presentations continue to be of high value -- in terms of more advertising money and attention, with digital video gaining in particular. Some … Read the whole story
