MoBlog
by Gavin O'Malley, Staff Writer
Brands should be relieved to know that, because of their smaller screens and limited computing power, smartwatches aren't likely to replace smartphones anytime soon. During the third quarter, in fact, … Read the whole story
by Gavin O'Malley
The focus of the effort is authenticity and how Facebook Live is all about capturing people's authentic selves, Gary Briggs, chief marketing officer at … Read the whole story
by Tobi Elkin
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketplace strategy, a newly created position. Read the whole story
by Jess Nelson
Email volume has grown 61% over the past two years, according to exclusive data from Adobe Campaign and Email On Acid. As the holidays … Read the whole story
by Joe Mandese
The Digital Place-Based Ad Association (DPAA) will hold its annual "Video Everywhere" Thursday with a focus on the shift from targeting consumers inside the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice recognition has been coming along for some time and much of it is quite a distance from when you had to repeat a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The lure of big content is evident: AT&T grabbing big cable networks HBO, TNT, TBS and the Warner Bros. movie studio, paired with DirecTV, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story