Yieldbot, a marketplace for real-time consumer intent, on Monday named Emma Weisberg SVP, marketplace strategy, a newly created position.
Weisberg’s role will involve bridging the
divide between engineers and salespeople to ensure the best presentation and service of Yieldbot technology in the market.
Jonathan Mendez, Yieldbot CEO, stated that the position will help the
company streamline its processes for collecting and disseminating performance data.
Yieldbot uses a machine learning system to recognize and score the active intent of consumers,
responding with relevant brand messages.
Weisberg spent eight years at Google working in the company’s global sales strategy & operations and U.S. B2B Marketing divisions. Most
recently, she founded and built Blinkbuggy, a mobile-video startup.