Brands should be relieved to know that, because of their smaller screens and limited computing power, smartwatches aren't likely to replace smartphones anytime soon. During the third quarter, in fact, … Read the whole story
The focus of the effort is authenticity and how Facebook Live is all about capturing people's authentic selves, Gary Briggs, chief marketing officer at … Read the whole story
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketplace strategy, a newly created position. Read the whole story
Email volume has grown 61% over the past two years, according to exclusive data from Adobe Campaign and Email On Acid. As the holidays … Read the whole story
The Digital Place-Based Ad Association (DPAA) will hold its annual "Video Everywhere" Thursday with a focus on the shift from targeting consumers inside the … Read the whole story
Voice recognition has been coming along for some time and much of it is quite a distance from when you had to repeat a … Read the whole story
The lure of big content is evident: AT&T grabbing big cable networks HBO, TNT, TBS and the Warner Bros. movie studio, paired with DirecTV, … Read the whole story
Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story