Thanks in part to "extraordinary" mobile growth, local ad spending is looking strong, heading into 2017. Next year, in fact, total local ad revenues will increase by 2.4% to $148.8 … Read the whole story
Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final … Read the whole story
During its fiscal fourth quarter, the tech giant saw net income fall 19% to $9 billion, year-over year, and revenue fall 9% to $46.9 … Read the whole story
Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season … Read the whole story
MediaPost is accepting submissions for its annual 'Agency of the Year' awards through the end of October. Read the whole story
Red Tettemer O'Connell + Partners (RTO+P) was tapped as agency partner for Speck, a manufacturer of protective smartphone cases. "Speck is an undisputed leader … Read the whole story
On the heels of its big announcement to buy Time Warner, AT&T has noted that the planned DirecTV Now, an Internet-delivered service of linear … Read the whole story
A recent decision by a federal appellate court will "greatly limit the government's ability to police unfair and deceptive practices," Senator Richard Blumenthal argues. Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- … Read the whole story
The startup is called Spotlight -- an SaaS venture created by two former Horizon employees, Rich Abend and Ryan Marshall, who worked at the … Read the whole story