Ecommerce personalization startup BloomReach is buying Amsterdam-based Web content management vendor Hippo for an undisclosed sum. As TechCrunch explains: “It’s an interesting deal in
that it brings together a company that offers personalization and optimization in an ecommerce context with one that helps manage Web content and more generalized digital experiences
beyond just ecommerce, giving the combined company a more complete offering.”
Read the whole story at TechCrunch »