As CEO Mark Zuckerberg said on a recent earnings call: "We're putting video first." Last month, the social giant even launched a major ad campaign for Facebook Live. Read the whole story
Ecommerce shows interesting dynamics based on devices used for shopping. During the two weeks analyzed, desktop shopping remained flat, while access on mobile phones … Read the whole story
Over the last few years, Apple has invested in the retail industry, primarily through the launch of Apple Pay and iBeacon. In October 2014, … Read the whole story
Popups are delivered that force me to landing pages and app store opens I didn't ask for. Digital ads presuppose my interest in irrelevant … Read the whole story
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said … Read the whole story
ProtonMail, an end-to-end encrypted email startup, has seen its customer base soar after the results of the Presidential election in the United States. The … Read the whole story
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-like capabilities that enables marketers to overlay images on consumers' faces. The Face … Read the whole story
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story
T-Mobile recorded over 1.7 million Twitter mentions after giving the public the chance to vote for the 'New Artist of the Year Un-leashed by … Read the whole story
Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and … Read the whole story
Though NFL viewership continues to take overall double-digit percentage drops through 11 weekends of the season, national TV advertising spending is down only slightly. Read the whole story