MoBlog
by Gavin O'Malley, Staff Writer
Another day, another mea culpa from Facebook regarding ad-metric inaccuracies, and what it considers to be "improvements." The latest update involves the social giant's estimated reach methodology, a
tool in … Read the whole story
-
by Tobi Elkin
Black Friday has come and gone but what, if anything, can we learn from that shopping event this year? Can real-time advertising close the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many consumers are likely to be surprised finding a fitness tracker or smartwatch under the tree at Christmas this year. But Santa may get … Read the whole story
-
by Gavin O'Malley
Continuing to test Snapchat-like services, Facebook is giving select users the power to make photo frames for profile pictures. Featured on a new Camera … Read the whole story
COMMENTARY
by Josh Lovison
Oculus, Facebook's virtual reality acquisition, just released its new Oculus Touch peripheral, more closely aligning itself with HTC's Vive from a control standpoint.I've previously … Read the whole story
-
by Tobi Elkin
Ad tech firm Integral Ad Science (IAS) announced that it will offer an open source mobile verification software development kit (SDK) for media quality … Read the whole story
-
by Tobi Elkin
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's completed the acquisition of Arbor and Circulate, two firms that aim to help … Read the whole story
by Sarah Mahoney
"What distinguishes them is that they are less likely than other people to enjoy shopping, with just 45% of them saying they like to … Read the whole story
COMMENTARY
by Bill Chamness, Columnist
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story