Around the Net
Starbucks To Launch AI-Based Mobile Barista
- Mobile Commerce Daily, Friday, December 9, 2016 9:47 AM
Starbucks is continuing to drive innovation in mobile retail with its announcement of an artificial-intelligence solution, which will act as a barista within customers’ mobile devices. During Starbucks’ Investment Day, the coffee chain announced its upcoming My Starbucks Barista feature that will likely support its bulldozing strategy to corner the mobile market. The AI technology will allow users to order their drinks and food through messaging and voice recognition on the application, without having to be in stores.
