The social giant is prohibiting advertisers from discriminating against users based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, … Read the whole story

A survey of media planners by the Digital Place Based Advertising Association identified digital place-based and digital out-of-home media as key growth opportunities in … Read the whole story

A new report about native advertising suggests that native video is growing fast. In fact, between October 2016 and December 2016 the use of … Read the whole story

Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story

Random iPhone App of the week: Hinge relaunched its app -- removing the swipe feature -- to serve Millennials looking for a real relationship. … Read the whole story

Along with the continued strength of YouTube, Alphabet in January credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure whether mobile … Read the whole story

The new ratings represent the audiences of linear TV programming viewed on computers and mobile devices. The deal also allows local stations to have … Read the whole story

Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a … Read the whole story