MoBlog
by Gavin O'Malley, Staff Writer
Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials. That's because mobile ad blockers are often not as effective on mobile -- and … Read the whole story
by Sara Guaglione
The MPA reports that total magazine audience -- across print, Web, mobile Web and video -- grew to 930 million in January, a 3.7% … Read the whole story
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by Ray Schultz
Equifax has introduced an analytics portfolio called Ignite. One of its features is customized apps that financial institutions and marketers can use to determine … Read the whole story
by Tanya Gazdik
The automaker's efforts begin on Selection Sunday with the launch of the "ESPN Tournament Challenge," a fantasy bracket where Acura owns 50% share of … Read the whole story
by Laurie Sullivan
Amazon reports that based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
While cookies won't entirely disappear, in a cross-device, cross-screen world, they no longer make sense. "Once brands get a taste of a truly addressable … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Millions of consumers use Amazon's Alexa for wide variety of things. The voice assistant's thousands of skills, basically voice front ends to standing apps, … Read the whole story