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Around the Net

Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics

The Drum, Friday, March 10, 2017 8:08 AM

Dentsu Aegis Network's Posterscope is partnering with DataSpark, a subsidiary of Singtel,to launch near real-time mobile analytics for strategic planning of out-of-home (OOH) advertising in Singapore. Posterscope will leverage DataSpark's mobility intelligence to show footfall traffic patterns as well as trajectories of audience segments via geospatial capabilities.

Read the whole story at The Drum »

asia, london, metrics, outdoor, real-time, uk

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